Brilliant Earth Opens First Missouri Showroom in St. Louis

By Brecken Branstrator – National Jeweler – August 11, 2022

Brilliant Earth is moving into Missouri. 

The digital-first jewelry company has announced the opening of its first showroom in the state, located in the Central West End neighborhood of St. Louis. 

It offers a one-on-one experience with jewelry experts along with the brand’s online capabilities, including product visualization, create-your-own ring, and ring-stacking options. 

The showroom will be open from 10 a.m. to 7 p.m. from Friday to Tuesday. 

The St. Louis showroom is the company’s seventh showroom opening this year as it continues to expand its North American retail presence to blend its digital and in-person shopping channels. 

It’s the 22nd overall, joining other retail locations in key markets like Atlanta, Boston, Chicago, Denver, Los Angeles, New York, and Philadelphia.

First posted in Uncategorized | Thursday, August 3, 2022